From Big Idea Entertainment press release:
FRANKLIN, TN -- Big Idea Entertainment announced they will release a brand-new DVD title, VeggieTales®: Robin Good and His Not-So-Merry Men,on March 3 and March 6, 2012 in Christian and general market stores respectively, just in time for the Easter holiday.
VeggieTales: Robin Good and His Not-So-Merry Men will feature plenty of high-energy, family-friendly music, including a new Silly Song with a theme that was selected through a recent online fan contest. The episode also includes the animated short, “Lenny & the Lost Birthday” which also helps teach lessons about handling hurt and forgiveness.
"Helping children handle hurt and face disappointment is a challenge that is common to every family," said Greg Fritz, SVP Sales & Marketing of Big Idea Entertainment. "Thankfully, God's Word gives us guidance on how to grow through these challenges. Robin Good brings these biblical truths to life in a fun and engaging way that is easy for kids to understand. The lesson topic has been a top request of fans over the years, and we're pleased to bring this resource to the market."
The DVD launch is supported by a comprehensive marketing and advertising campaign. Licensing and promotional partners include Chuck E. Cheese’s® with in-store video monitor clips and FATZ Restaurants® with kids meal activity books, stickers, cups and retail coupons. Beginning in March, Big Idea Entertainment will hold promotional events at multiple NHL and NBA games. In addition, live events will be held nationwide at select theaters, retailers and churches, plus promoted during the VeggieTales Live! God Made You Special! tour, which launches February 26 in 35 markets, to coincide with the DVD release.
About Big Idea Entertainment Big Idea Entertainment is a leading studio and producer of children’s and family programming, characters and brands. Big Idea’s best-selling series VeggieTales® is a leading animated home video series in the US with moms of pre-schoolers. Since 1993, VeggieTales® has sold 56+ million videos, 13 million books and more than 7 million CDs. VeggieTales® and Big Idea’s property, 3-2-1 Penguins!®,enjoyed four seasons as top-rated series on NBC Saturday mornings, Telemundo and ION TV via the qubo® children’s programming block. The studio's two theatrical releases, Jonah--A VeggieTales Movie® (2002), and Universal Pictures' and Big Idea's The Pirates Who Don’t Do Anything®--A VeggieTales Movie® (2008), are distinguished among the most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea, visit: www.VeggieTales.com.
Jennifer Wolfe is Director of News & Content at Animation World Network.