Big Block creates a powerhouse team with Corwin Carroll, Scott Prisand, Tom Pellegrini assuming concurrent roles as executive producers at Big Block Live.
Caption: Corwin Carroll, Scott Prisand, and Tom Pellegrini Corwin Carroll, Scott Prisand, and Tom Pellegrini
New York, NY -- Big Block has extended its position at the intersection of advertising, entertainment and technology with the creation of a powerhouse team of executive producers at Big Block Live in New York. Big Block Live’s head of production Corwin Carroll has been elevated to executive producer. Noted film, television and theater producers Scott Prisand and Tom Pellegrini, who currently lead Big Block Entertainment Group, will also assume concurrent roles as executive producers at Big Block Live.
The new infrastructure reflects Big Block’s vision as a bicoastal content creation entity. Carroll, Prisand and Pellegrini will work logistically and creatively with Big Block’s producers, design team and artists at its Santa Monica studio. Scott Benson, president of Big Block, said “This is the beginning of a broader initiative to bring the exponential force of our producers, directors, artists and proprietary technology to branded content for agencies, networks and brands. In the coming months we will be rolling out a unified brand identity for Big Block, as well as a slate of feature films under our own digital distribution banner.”
Carroll is a multi-faceted producer experienced in all aspects of production, from live action, visual effects and post production to coding, making him ideally suited for all stages of technically challenging projects. Carroll, who has been a freelance and agency producer, got his start when he was recruited by Ogilvy’s Chief Interactive Officer. Over the course of the next five years, he went on to hold multiple roles at Ogilvy’s in-house production company Eyepatch.
At Big Block Live Carroll served as head of production on Sam Adams The New Guy, directed by Big Block Live directors Josh + Vince for agency History; head of production/producer on Save The Children “The Most Important Sexy Video,” directed by Josh + Vince; and head of production on Greenpeace “#Clickclean,” directed by Josh + Vince for The Via Agency. He was also producer on the HBO movie East of Main Street, directed by Jonathan Yi. Carroll’s most recent project for Big Block is an interactive campaign for Nissan by digital agency Critical Mass. Meet the Machines, which was directed by Big Block Live’s Paul Trillo, offers the ultimate experience in user control and will go live in mid-February.
Big Block Live signs and represents its own roster of directorial talent. Directors Paul Trillo, Josh + Vince, John Poliquin, B&W and GHOST+COW are all new media storytellers who thrive in in a collaborative culture and whose impact on advertising and social media provides unlimited opportunity for innovative brand integration.
At Big Block Entertainment Group, Prisand and Pellegrini have teamed with YouTube sensations and directing duo The Fine Brothers (Kids React) on an unnamed teen comedy film and are also working on the feature film Ride, starring Luke Wilson and Helen Hunt. Big Block Entertainment Group produced the well-received Off Broadway run of the musical adaptation of Heathers and has Broadway plans for A Family Thing, a new play by Orange is the New Black writer-producer Gary Lennon.
Prisand, a 17-time Tony Award nominee, has among his Broadway credits Rock of Ages, Legally Blonde, Bombay Dreams and BKLYN the Musical. He also served as producer on the feature films Rock of Ages, Jiro Dreams of Sushi and Hesher. Pellegrini was producer on the feature films Jiro Dreams of Sushi, Sympathy for Delicious, Hesher and Barry Munday.
“Our collective knowledge base is a force multiplier,” Benson stated, “which greatly amplifies the value of the creative content Big Block is able to offer to all of our clients.”
Source: Big Block
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
