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Betty & Veronica Spring & Fall Lines Announced

After first introducing their product at last Augusts Magic, several key licensees of BETTY & VERONICA have set the spring and fall roll-outs for their licensed apparel and accessory lines. The product lines stem from agreements with the BETTY & VERONICA licensees and the propertys licensing representatives Archie Comics Ent. Inc. and Miramax Films. Representing Archie Comics Ent. and Miramax Films in negotiating the agreements was Los Angeles-based licensing agency Brand Central Llc.

The theme of the initial BETTY & VERONICA licensing program is: Are You a Betty or Are You a Veronica? Betty represents the popular girl next door, while Veronica is more glamorous and sophisticated. The lines capitalize on several of todays key trends, blending a Retro 80s look and fashion-forward styling. Currently sold at high-end boutiques and department stores, the BETTY & VERONICA licensed apparel will expand to department stores and mid-tier retailers in 2005.

Wish Licensing has set spring and fall 05 for the launches of their BETTY & VERONICA fashion tops and mens t-shirts. At Magic, the company is located at Booth #JR11109;

Freeze has set spring and fall 2005 for the introduction of the companys BETTY & VERONOCA junior sportswear, t-shirts and hoodies. At Magic, Freeze is located at Booth #JR10806;

Joe Blow Ts has set spring 05 to rollout their BETTY & VERONICA womens and mens fashion tops. At Magic, the company will be based in Booth #JR11515.

Briefly Stated will launch their BETTY & VERONICA mens and boys loungewear and underwear in fall 2005. At Magic, Briefly Stated is located at Booth #AL23017.

JH Designs will go to retail in spring and fall 2005 with the companys BETTY & VERONICA outerwear. At Magic, the company is located at Booth # YM21209.

IMT will launch its BETTY & VERONICA watches in fall 2005. At Magic, IMT is based in Booth # K20259.

Brand Central, Llc, which negotiated the licensing agreements on behalf of Archie Comics Ent. and Miramax Films, was created to help brand owners extend their trademarks into first class licensing programs. Brand Centrals mission is to create strategic and sustainable licensing programs for its clients that enhance brand value while generating long-term revenues. Services range from strategic planning, sales and implementation of licensing agreements, property management, and product and retail development.

Archie Comics Ent. Llc. was established in 2003 as the entertainment and licensing affiliate of Archie Comic Publications Inc., home of the world renowned character properties ARCHIE, BETTY, VERONICA, JUGHEAD and their Riverdale friends, SABRINA THE TEENAGE WITCH, JOSIE AND THE PUSSYCATS and KATY KEENE, as well as superhero properties MIGHTY CRUSADERS and THE WEB. With offices in metro New York, Archie Comics Ent. is involved in the development, production and worldwide distribution of original projects for television, film and home video, music, live events and the Internet as well as represents the licensing and merchandising of its enduring brands across all global markets. Archie Comics Ent. is on the Internet at

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Rick DeMott
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