Betsy McGowen joins The CW as svp/gm, Kids' WB! on The CW, it was announced by Dawn Ostroff, who becomes president of entertainment, The CW, to whom McGowen will report. The CW is the new fifth broadcast television network scheduled to launch in the fall 2006 and is a joint venture between Warner Bros. Ent. and CBS Corp. McGowen will oversee all series development, current programming and scheduling as well as brand, image and marketing for Kids' WB! on The CW.
"Kids' WB! is an integral part of The CW's future, and Betsy McGowen's continued leadership and vast experience make her the perfect executive to oversee this important daypart," said Ostroff. "Betsy has been with Kids' WB! since its inception, and her stellar creative and marketing track record has been instrumental in establishing a dominant programming block that kids have embraced in a major way."
McGowen was svp/gm, Kids' WB! since May 2004, overseeing all programming and marketing aspects for network television's number one children's block. She had been svp, Kids' WB! marketing and had held a top marketing position at Kids' WB! since 1995, where she helped shape the network's distinct brand image and on-air campaigns.
Before The WB, McGowen was a freelance writer/producer/editor for many clients, including Fox and the Disney Channel. From 1992-93, she was a staff promo writer/producer for Fox Kids Network. Prior to Fox Kids, McGowen was an offline/online videotape editor at NBC and Fox.
The new CW Network will consist of a six-night, 13-hour primetime lineup, including Monday through Friday nights from 8:00-10:00 pm; Sundays from 7:00-10:00 pm; Sunday from 5:00-7:00 pm outside of primetime, as well as a Monday-Friday afternoon block from 3:00-5:00 pm and a five-hour Saturday morning animation block from 7:00 AM-12:00 pm. The network will program 30 hours a week over seven days.
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