Bernd Conrad joins TV-Loonland as its new licensing and merchandising head to help expand the company's L&M business. He will be operating from the Munich office.
Reporting to TV-Loonland coo Olivier Dumont, Conrad will devise and implement the company's strategy on marketing and L&M opportunities, as well as be responsible for the selection and management of licensing agents internationally. Furthermore, he will directly handle L&M in German-speaking Europe and pan-international deals.
"We are thrilled to have Bernd join us," Dumont said. "His input into projects in development will help us ensure the best possible licensing and merchandising opportunities and his experience in managing brands will deliver new business to TV-Loonland and strongly support our growing L&M business. His appointment further reflects the clear positioning now of TV-Loonland as a major brand management company."
Conrad was Jetix Consumer Products Germany licensing director, responsible for the merchandising and home video business in German-speaking countries.
He had been overseeing renowned brands, such as PRINCESS SISSI and MONOPOLY and established from scratch PUCCA as a widely distributed lifestyle brand for kids and teenagers. Conrad joined Jetix Consumer Products as sales manager of licensing, and was involved with the successful development of branded L&M activities for third party licensors, such as the Hasbro Properties Group.
TV-Loonland (www.loonland.com) is an integrated media company and counts among the leading international producer/distributors of animation for children, youth and families. Its key offices are located in Munich, London, Paris and Miami. TV-Loonland enjoys worldwide distribution success with shows, such as PETTSON AND FINDUS, THE CRAMP TWINS, TRANSFORMERS, LITTLE PRINCESS and MY LITTLE PONY.
