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Benjamin Bear Snags Italian Merchandising Deal

Amberwood Ent. has entered into a master merchandising and licensing arrangement with RTI, a subsidiary of Gruppo Mediaset, for the animated series, THE SECRET WORLD OF BENJAMIN BEAR. RTI will undertake comprehensive merchandising of product based upon the series throughout Italy.

This series, commissioned by Canada's Family Channel, was co-produced with Scotland's Red Kite Productions and has been licensed in numerous territories worldwide.

THE SECRET WORLD OF BENJAMIN BEAR shows how seemingly innocent teddy bears lead a secret life, when their owners go to sleep at night, as they hop into action for totally amazing adventures.

"We are delighted to add RTI to the participants that are already on board with BENJAMIN BEAR, said Jonathan Wiseman, director of sales and marketing at Amberwood. We have high expectations for this property and look forward to introducing it to the Italian market."

Founded in 1997, Ottawa-based Amberwood ( is a producer, financier and distributor of high quality animated and live-action television series, specials and features.