Cartoon Network Enterprises has enlisted Canadian agent Segal Licensing to beef up its BEN 10 marketing activities in Canada, reports KIDSCREEN. Segal will pursue licensing and promotional partnerships in a variety of categories to increase the brand's visibility and availability in the region.
BEN 10 products have been available in Canada since the spring, when Bandai America launched its line. Over the spring and summer, the initial offerings were augmented by D3 Publishers of America (interactive), SG Footwear, Pressman (games and puzzles) and Bell Sports.
BEN 10 airs weekly in both English and French on Canada's Teletoon.