Search form

Ben 10 Extends Into All New Product Categories

Cartoon Network's hit BEN 10 has signed new softlines deals with Jay.Franco and Sons Inc., Accessory Innovations and AME (American Marketing Enterprises, Inc.), that will bring a full line of bed, bath and beach items, accessories, sleepwear and more to market in 2007.

These new partnerships for BEN 10 follow earlier announcements for the franchise in children's footwear and clothing with SG Footwear and ODM. The series also has a successful toy line on shelf from Bandai America Inc. that includes transforming toys, role-play, action figures and playsets.

"BEN 10 is gaining momentum in the marketplace," said Christina Miller, U.S. vp of consumer products. "We look forward to bringing the appeal of the show to market in more key categories through these new partnerships with Jay Franco, Accessory Innovations and AME."

Jay Franco, a leading manufacturer of licensed home furnishing, will create a full line of product based on the show including beach towels, bedding, 3D character pillows and sleeping bags, as well as bath accessories including shower curtains, toothbrush holders and wastebaskets. AME, a key manufacturer of children's sleepwear for juniors and teens, will develop pajamas, lounge pants and robes based on the show. Accessory Innovations will develop a line of BEN 10 headwear including baseball caps, hats, rainwear and cold weather accessories.

BEN 10 debuted at #1 in its time period on basic cable for delivery with boys 6-11 and 9-14 and recent data shows that it has increased delivery since its launch by 50%.

Rick DeMott's picture

Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks

Tags