Celebrating the launch of McDonald's BEE MOVIE Happy Meal promotion, McDonald's, DreamWorks Animation SKG and Conservation International have joined together to encourage kids to have fun, learn, get outside and take action to "Bee Good to the Planet."
Beginning Oct. 26 at McDonald's restaurants in North America and rolling out around the world through the end of the year, the Happy Meal program features exclusive characters from the DreamWorks film. Online, McDonald's and longtime partner Conservation International will reinforce the movie's environmental message with eco-friendly tips. McDonald's is also making a difference by directly supporting Conservation International projects in South Africa and Mexico that are working to protect important bee habitats.
Following the success of the SHREK THE THIRD Happy Meal earlier this year, which represented the company's biggest promotion of fruit, vegetables and milk, McDonald's will continue to use characters from DreamWorks' latest property to promote these foods in markets around the world.
In North America, McDonald's promotion showcases Chicken McNuggets made with white meat and the movie's main character, Barry B. Benson, on Apple Dippers (fresh, peeled apple slices with optional low-fat caramel dipping sauce) and low-fat white Milk Jugs served in child-friendly containers. The kids' digital community encouraging kids to make "eco-pledges" to protect the environment will be available in English in the U.S. on October 26 at http://www.happymeal.com/.
McDonald's and Conservation International have worked together on environment issues since 1990, collaborating on multiple short-term and long-range projects with both local and global impact.
