Starz Encore Group LLC (Starz Encore) has promoted Eric W. Becker from director to exec director of corporate communications, overseeing publicity for Starz Encore business, finance, technology, affiliate marketing, and consumer marketing public relations activities.
"Upon his arrival as director of corporate communications in 1999, Eric quickly took the lead and helped communicate to the industry the merits of subscription video-on-demand (SVOD) and what ultimately became our own service of Starz On Demand," said Jillaina Wachendorf, sr vp of marketing for Starz Encore. "John Sie [Starz Encore's founder/chairman/ceo] and Starz Encore were viewed as contrarians upon both founding the industry's first subscription-based VOD premium service and advocating its inherent superiority over a transactional business model. Eric was out on the frontlines and determinedly told the story of a subscription-based VOD concept for pay TV movie programming and helped shape press coverage and opinion to where SVOD is part of today's industry vernacular."
Previously Becker was director of corporate communications for On Command Corp. where he was responsible for the hotel industry's leading in-room entertainment and information system service provider's media and investor relations activities.
Starz Encore Group LLC (www.starzencore.com) is the largest provider of premium movie services in the U.S. with approximately 138 million pay units. Starz Encore offerings include the Starz Super Pak; with up to 12 digital movie channels and about 800 movies per month, and Starz On Demand, the first premium on-demand subscription offering and the only on-demand pay TV subscription service available on cable, satellite, and broadband platforms. Starz Encore, based in Englewood, Colorado, is a wholly owned subsidiary of Liberty Media Corp.