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Beast San Francisco Gets Twisted for Bright Falls

Beast, one of the country's top editorial facilities, completed work on Xbox 360's "Bright Falls," a six-episode series created by agencytwofifteen to promote the psychological action thriller game "Alan Wake."

Press Release from Beast San Francisco

San Francisco, CA - May 12, 2010 - Beast, one of the country's top editorial facilities, completed work on Xbox 360's "Bright Falls," a six-episode series created by agencytwofifteen to promote the psychological action thriller game "Alan Wake." Directed by Phillip Van for production company Little Minx, "Bright Falls" debuted on Xbox LIVE and on the web on April 27, with two episodes available each week through the game's launch on May 18.

Shot on the RED camera on location in rural Oregon and Washington, "Bright Falls" is a prequel to the events of "Alan Wake," telling the story of a reporter named Jake as he arrives in town to interview the creepy Dr. Hartman. In the first two episodes, Jake discovers the woods, hollows and diner that comprise Bright Falls are filled with mysterious characters, setting the stage for the strange events to follow.

Beast used REDCINE X to transcode the raw RED digital files captured from the week-long shoot, converting them to DNX files before loading them onto an Avid system for editing. "As much as we wanted to jump straight into the edit, the first thing we had to think about was data management. Once we had the files in the AVID and synced, we were able to break the footage into separate episodes and start editing," explained Beast editor Connor T. McDonald.

"This was such a cool project-it's the kind of thing that got me into editing in the first place," McDonald continued. "I love cutting commercials, but it was my love of movies and television dramas that got me here. 'Bright Falls' gave us a chance to open things up a little and let the characters unfold and develop."

McDonald shared editing chores for "Bright Falls" with Beast editors Nikki Winig and Brian Lagerhausen. "It was a great experience, much more about storytelling than product," Winig said. "The biggest challenge, which was the departure from commercial editing, was also the most fun part. From the moment I read the treatment I couldn't wait to start cutting. The other nice thing was the amount of time we had for each episode, which really allowed us to help build a detailed and nuanced story."

About BeastBeast is one of the country's top editorial facilities for commercials, music videos and web virals. With offices in Santa Monica, New York, Austin, Detroit, Chicago and San Francisco, Beast serves a global clientele with an unparalleled roster of established, award-winning editors as well as up-and-coming talent. Since opening its doors in 2006, Beast has built an impressive and varied body of work for such clients as Harpo Films, Nike, AT&T, Reebok, Southwest Airlines, GM, Toyota, BMW, Mercedes, USAF, Linkin Park and Black Eyed Peas.


Title: Bright FallsClient: XBOX

Agency: agencytwofifteen, San FranciscoExecutive Creative Directors: Scott Duchon, John PatroulisAssociate Creative Directors: Mat Bunnell, Nate Able, Ben WolanCopywriters: Mat Bunnell, Phillip VanArt Directors: Nate Able, Ben WolanAgency Producer: Joyce ChenExecutive Producer: Hannah Murray

Production Company: Little Minx, Los AngelesDirector: Phillip VanExecutive Producers: Rhea Scott, Tomer DeVito, Tracie NorfleetLine Producer: Sean BlairProduction Manager: Kimi Porter

Editorial: Beast, San FranciscoPost-Production/VFX: Beast, San FranciscoExecutive Producers: Jon EttingerProducer: Ben SomkinEditors: Connor T. McDonald, Nikki Winig, Brian Lagerhausen

Motion Graphics: Joe Macken @ BeastMain title created by: MK12Main title produced by: The Ebeling Group

Music: Black IrisMusic Producers: Jonathan Fuller, Daron HollowellMixer: Joaby Deal @ One Union RecordingSound Designer: Joaby Deal @ One Union RecordingAudio producer: Lauren Mask

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