Turner Broadcasting's European channels received 14 PROMAX awards while the BBC channels took 20 at the PROMAX&BDA Europe: COLOGNE 03 competition in Germany April 3-4 2003.
Turner channels CNN, Cartoon Network and TCM (Turner Classic Movies) between them took awards in a quarter of all categories, a company best, including Golds for Cartoon Network's CASILLAS on air branding which is used throughout Europe, as well as, TCM UK's CRIMEWAVE promo for Best Editing and its BLUE POSTERS sting. CNN International took the Silver award for best editing of a promotion for INSIDE EUROPE, Cartoon Network picked up awards from Best Children's Promo to Best On Air Ident and TCM was called up seven times to collect two Gold and five Silver statuettes.
PROMAX and BDA are the world's foremost organizations for professionals working on involved in the promotion, marketing and design of all electronic media. They represent more than 4,200 member companies and individuals in more than 60 countries. The PROMAX Awards are presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals based upon overall creativity, production quality and results in achieving marketing objectives. Following are highlights of the animation channel-related awards. For a complete list of winners go to http://www.promax.tv/awards_europe03finals.asp.
PROMOTION: BEST CHILDREN'S PROMOGold: QUASI GOL-KIDS IN BLACK VS ALIEN, Disney Channel, ItalySilver: BUSBY, Cartoon Network Europe
PROMOTION: BEST TELEVISION IMAGE PROMOGold: Bloomberg Image, Bloomberg Television, U.K.Silver: ANNUAL REPORT, BBC Broadcast, U.K.Silver: BUSBY, Cartoon Network Europe
DESIGN: BEST MIXED MEDIA PACKAGE DESIGNGold: NICKELODEON, Nickelodeon, U.K.Silver: CRIME WAVE, Turner Classic Movies, U.K.
DESIGN: BEST ON-AIR IDENT (In-House)Gold: UK HISTORY, BBC Broadcast, U.K.Silver: CASILLAS IDENT, Cartoon Network, Spain
DESIGN:BEST ANIMATIONGold: WORLD CUP, BBC Broadcast, U.K.Silver: WORTH EXPOSING HOLLYWOOD, Turner Classic Movies, U.K.
DESIGN: BEST COLLATERAL MATERIALGold: NICK JR STYLE GUIDE, Nickelodeon, U.K.Silver: SHOCKING SHORTS AWARD EINLADUNG, Universal Studios Networks, Germany
DESIGN: BEST MIXED MEDIA ANIMATIONGold: Sat. 1 RAN WM - FIEBER COMPILATION, SevenSenses, GermanySilver: PALCOSCENICO, Cult Network Italia, Frame by Frame Italy
DESIGN: BEST ON-AIR BRANDINGGold: CASILLAS, Cartoon Network EuropeSilver: CARTOON MANDATORY COMMERCIAL BREAK BUMPERS, ProSieben Television, Germany