Kidobi announces a licensing deal with Endemol Worldwide Distribution for Bananas in Pyjamas.
Toronto, ON --
Online video platform, Kidobi, announced that the world-renowned television show, Bananas in Pyjamas will be added to Kidobi’s library of preschool videos available in the U.S. Now kids ages 2-6 can watch the popular television series online at www.kidobi.com or through Kidobi’s mobile apps. The series was licensed through Endemol Worldwide Distribution in a deal negotiated by David Wollos, Content Ambassador for Kidobi and Matt Creasey, SVP Sales and Acquisitions for Endemol Worldwide Distribution.
Broadcasting in 235 countries, Bananas in Pyjamas is the 3D CGI animated, children’s series featuring the adventures of twins B1 and B2. With episodes displaying the characters’ good humor, life-lessons, generosity and optimism, Bananas in Pyjamas isa great example of the high-quality, non-violent shows available on Kidobi’s unique platform.
“Our goal at Kidobi is to always provide our viewers top-notch content that children and their parents both love. That’s why we’re proud to work with the world’s leading producers and distributors to bring our audience the best children’s content available,” says Leo Henning, Chief Executive Officer of Kidobi. “The characters are confident, generous, and optimistic, which is one of the reasons Bananas in Pyjamas is such a great addition to our library. Both Kidobi and Bananas in Pyjamas want to improve the lives of children around the world by making their screen time count.”
The platform features programming from other international leaders’ in the field of children’s media, including Sky Vision, Studio 100 Media and Germany’s Your Family Entertainment, owner of one of Europe’s biggest program libraries. Partners are granted tools to make digital distribution a breeze and allow them to deliver content to parents and children around the world in seconds.
Kidobi creates personalized learning channels for every viewer in order to give each child the right content at the right time. All the content is pre-screened and rated by early childhood experts. Parents also have the ability to guide the programming using Kidobi’s unique personalization tools. Kidobi removes parents’ guesswork by automatically generating customized video playlists for children. Each video is based on educational topics such as social skills, mathematics, science and much more. The platform’s cutting-edge, intuitive technology adapts to children’s unique skill level and creating tailored-made playlists that match their interests, so children are engaged and entertained as they learn.
Bananas in Pyjamas is produced by Southern Star Entertainment / Southern Star Singapore (An Endemol Group Company) in association with the Australian Broadcasting Corporation.
Jennifer Wolfe is Director of News & Content at Animation World Network.