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BabyTV Launches DVD Library in Latin America

BabyTV - the world’s leading 24 hour, commercial-free channel for infants, toddlers and their parents has introduced ‘My First Years Library’, a robust collectible DVD encyclopaedia to the Latin America market, together with 20th Century FOX Home Entertainment.

Press Release from BabyTV

London, October 8th 2009- BabyTV - the world’s leading 24 hour, commercial-free channel for infants, toddlers and their parents has introduced ‘My First Years Library’, a robust collectible DVD encyclopaedia to the Latin America market , together with 20th Century FOX Home Entertainment.

The collection, which is BabyTV’s first DVD Library release, has launched in Mexico with an entry into major retailers from Walmart and Costco to Soriana and Sam’s Club, and in Brazil to major retailers such as Carrefour, FNAC, Saraiva and others. All DVD titles are available with Spanish, Portuguese and English language track.

A strong marketing campaign backed both launches including endorsements, ad campaign, on-line campaigns, activities within the parenting community online, promotions on FOX channel, co-operation with Heinz baby food, and in-store events featuring BabyTV Butterfly Mascot.

In Mexico, BabyTV’s Content and DVDs have also been endorsed by Gymboree Group. The Gymboree panel of experts presented a detailed presentation at the Press launch for ‘My First Years Library’ which outlined research and insights into their support of the BabyTV content, and has put a Gymboree ‘Seal of Approval’ on each DVD from the collection to mark their endorsement.

In both Mexico and Brazil complementing DVDs to add to the growing collection are being released every 3-4 months.

‘My First Years Library’ is a cleverly devised collectible-DVD library featuring the successful series and characters of BabyTV. In a special format that is distinguished from BabyTV’s channel, the DVD’s feature original BabyTV content arranged under 10 Key Learning Categories, with a number of DVD titles in each category.

As a whole, the library addresses the entire spectrum of development milestones and early learning skills which children acquire in their early years providing a comprehensive, engaging, and fun introduction to the world for parents to share with their infants and toddlers. The 10 Key Categories that make up My First Years Library include: First Concepts, Nature & Animals, Music & Art, My Surroundings, Building Friendships, Imagination & Creativity, Guessing Games, Activities, First Songs & Rhymes, Bedtime.

A total of 66 DVDs make up the full collection which features individual titles, Box Sets, Tripacks and specialized titles by Character.

“With over 60 original high-quality series in a variety of genres to draw from, and 20 more series on output this year, BabyTV’s ‘My First Years Library’ is designed to be one of the richest Collectible- DVD libraries for a child’s first years,” said Liran Talit, the MD of BabyTV worldwide. “Parents have already welcomed our series and characters via BabyTV’s 24-hour Channel worldwide, marking it as safe, educational and well-loved by their young ones, and we are looking forward to the response from the ‘My First Years Library’ DVD collection.”

BabyTV is expecting to continue rolling out its DVD Encyclopedia this year, with additional partners already scheduled to launch in various territories in the next months.

BabyTV is the world’s first 24h commercial free channel for infants, toddlers, and their parents, featuring unique original content created in collaboration with childhood experts. In addition to its linear channel BabyTV also offers Mobile, VOD, Broadband and Interactive services, as well as Home Video and Licensing opportunities.

BabyTV is available in over 100 different countries around the world via 300+ affiliate partners. BabyTV is a Fox International Channel. For more information please visit www.babytv.com

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