Pacific Entertainment Corporation (OTC PK: PENT) is taking its award-winning Baby Genius brand into the computer age in the U.S. through a new licensing deal with Hong Kong-based Winfat Industrial Co. Ltd., it was announced by Larry Balaban, CCO.
Press Release from Pacific Entertainment Corporation
SAN DIEGO – (July 9, 2010) – Pacific Entertainment Corporation (OTC PK: PENT) is taking its award-winning Baby Genius brand into the computer age in the U.S. through a new licensing deal with Hong Kong-based Winfat Industrial Co. Ltd., it was announced by Larry Balaban, CCO. The Joester Loria Group, exclusive licensing agency for Baby Genius, brokered the deal.
The agreement currently grants Winfat rights to manufacture Electronic Learning Aids including bilingual pre-school laptop computers and learning boards for distribution throughout the U.S. to mass-market and mid-tier retailers, ecommerce, specialty toy stores and book store chains through 2013. The first line of products is planned for release in spring 2011.
“This is truly an exciting time in the evolution of Baby Genius as we extend our flagship brand into the burgeoning world of computers and electronic learning aids for young children. Winfat is a company that has proven to be a master at producing top quality products in the category and successfully distributing those products to the nation’s top retailers. We look forward to an innovative new line of products for children and parents who have grown to trust the Baby Genius brand,” said Balaban.
“We are thrilled to be partnering with Pacific Entertainment to further the Baby Genius mission to provide child friendly, quality content. We look forward to introducing the Baby Genius product line to our retail partners including Walmart, Kmart, Target, Toys R Us and many others,” said Raymond Leung, Assistant General Manager, Winfat Industrial Co. Ltd. “We anticipate an innovative new line of products that will satisfy the expectation of parents while providing a strong foundation for a long and prosperous association with this award-winning brand.”
About Baby GeniusMulti-award winning Baby Genius® is the premiere musical edu-tainment brand of CDs and DVDs for infants and toddlers, offering child friendly, quality content along with play patterns that nurture, stimulate and prepare children for early socialization and education. Since its launch in 1999, Baby Genius has scored award-winning success as a premiere brand boasting sales of millions of DVDs and CDs, and garnered more than one million views per month on Comcast and Cox Cable in 2008. Awards include 2008 NAPPA Honors Award, 2008 iParenting Excellent Product Award, 2008 Creative Child Preferred Choice Award, 2008 Latino DVD Awards, 2005 iParenting Media Award, Film Advisory Board Award of Excellence, Kids First! Quality Children’s Media Endorsement, Parents Magazine 2002 “Video of the Year,” and Best “Under 3” QSR Program 2004/2005 from Restaurant Magazine. The Baby Genius brand is available at most major retailers and has international exposure in over 40 countries. For brand information please visit www.babygenius.com.
About Pacific Entertainment CorporationPacific Entertainment Corporation (PINKSHEETS: PENT) produces and distributes entertaining and educational music-based products designed to benefit the well-being of infants and young children. In addition to Baby Genius, Pacific Entertainment produces a variety of CDs and DVDs in the U.S. and licenses its brands for other product categories both nationally and internationally.
About Winfat Industrial Co. Ltd.Winfat Industrial Co. Ltd. is a privately held company specializing in electronic learning toys for infants, toddlers and preschool children. The Winfat product line includes innovative preschool electronic learning aids, preschool laptops, musical instruments, and plug-and-play. Winfat prides itself in exceeding its customers’ expectations with safe, high quality products that are fairly priced and delivered in a timely manner. The company distributes private-label products to specialty, ecommerce, catalog and mass market retailers including Walmart, Kmart, Target, JC Penny, Miejer and Toys R Us, among others. Current licensees include Wow Wow Wubbzy and Baby Genius.
About The Joester Loria GroupThe Joester Loria Group, www.joesterloriagroup.com, is a full-service licensing and marketing agency providing its clients with a full array of services, including: strategic planning, competitive analysis, and implementation of licensing strategy, management of publicity, advertising and marketing for licensing programs. The Joester Loria Group represents Chrysler Group LLC for Jeep® and Chrysler; Pepsi-Cola North America for Pepsi, Mountain Dew, Aquafina and AMP; Baked Goods Leader, Entenmann's Products; best selling picture book series Pinkalicious; Discovery Communications including Animal Planet, Discovery Channel, Planet Green, Discovery Health and selected series; and award winning pre-school property Baby Genius.
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