A Closer Look: The brave new world of Internet entertainment.
Tanglefoot, became a licensing sensation by not being in a film - twice!
J.B. Kaufman explains.
- The
Entertainment/Marketing/Exploitation Relationship: Two Takes
Buzz Potamkin takes a look at two books on the kids' biz: "What Kids Buy
and Why: The Psychology of Marketing to Kids" by Dan S. Acuff, and "The
Business of Children's Entertainment" by Norma Odom Pecora.
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