DreamWorks Animation-owned AwesomenessTV hires former Disney digital marketing exec T.J. Marchetti as chief marketing officer.
AwesomenessTV has hired former Disney digital marketing exec T.J. Marchetti, according to a report by Kidscreen. Marchetti will lead branding initiatives as chief marketing officer at the Dreamworks Animation-owned media company that develops and distributes content for teens and tweens.
Marchetti most recently served as SVP of digital marketing at Disney, where he was part of the team that launched the new Disney Movies Anywhere streaming platform. He is also credited as being instrumental to the Frozen marketing campaign strategy.
At AwesomenessTV, Marchetti will be responsible for all marketing and branding initiatives, including the flagship AwesomenessTV properties, the Seventeen YouTube channel and MCN that is co-managed by Hearst and any new ventures the company adds to its portfolio.
At Walt Disney Studios, Marchetti handled the digital marketing theatrical and in-home campaigns for Marvel, Pixar, Disney Animation, Walt Disney Studios Motion Pictures and Lucasfilm. Prior to Disney, he held senior leadership positions with MTV Networks, weplay.com, eHarmony, IAC, Yahoo! and AOL.
Jennifer Wolfe is Director of News & Content at Animation World Network.