Andrew Lane, co-founder of Genero.tv commented: “We absolutely loved Xavier Fauthoux's video, which truly captured such an iconic James Brown song and told a story through powerful imagery and animation. Well done also to all the other official music video winners and finalists, you should be very proud of your work!”

David Knight, Director of BUG said: “The music of James Brown will always inspire people to dance – and it has certainly inspired some impressive entries to the James Brown Music Video Challenge. Ultimately Xavier Fauthoux’s video for It’s a Man’s Man’s Man’s World is a very worthy winner of The Grand Prize. This work not only captures the essence of this fantastic song, it tells a heart-rending story of the life of James Brown himself.”

The judging panel consisted of members of the Saatchi & Saatchi Worldwide Creative Board, Genero.tv, BUG, Ume, and representatives from the James Brown Estate.

Directors featured in this year’s New Directors’ Showcase were invited to help judge the winner. Ninian Doff, who was featured in this year’s New Directors’ Showcase commented: “The winner, Xavier Fauthoux, is both amazing in that it was made to such a high, professional standard, but also that it dared to have an ‘epic’ narrative, way deeper and ambitious than most music videos.”

View the Grand Prize winner and official music videos at: http://genero.tv/jamesbrown/

Source: Saatchi & Saatchi