ShortsHD Host Second Annual Shorts Awards
Shorts Technology Awards: These awards include five categories that honor the technology industry's contributions to short film. From best moderately priced video camera for a short movie, the best point and shoot camera for filmmakers, the best technological innovation to assist in editing, the best technological innovation in special effects and animation to the best filmmaking app on the marketplace, ShortsHD will showcase the tools reshaping the short movie industry.
Best Video Camera for Short Filmmakers -Awardee: Canon C300
The Canon EOS C300 digital cinema camera was released by Canon on November 3 2011 for an estimated list price of $20,000. The Canon C300 has been chosen for its exceptional cinema quality imaging performance. Quality of this nature is generally expected of much more expensive cameras whose prices make them out of reach for most aspiring short filmmakers. What Canon has done, and what the Awards Committee recognizes as particularly important for short filmmakers, is to create an impressive imaging system that is simple to operate and within the price range-either to rent for those not able to afford or for filmmakers starting a small filmmaking business, to own-of aspiring short filmmakers. Canon's success at further erasing the boundaries between aspiring filmmakers and long-term professionals with this leap in imaging technology deserves our recognition and praise. As an Awards Committee, we thank the many men and women at Canon whose dedicated efforts made this camera possible and their commitment to helping filmmakers on shoestring budgets tell their stories in near perfect imaging conditions.
Best New "Point & Shoot" Video Camera -Awardee: Apple iPhone 4S
The iPhone 4S was the most overwhelmingly supported piece of technology by ShortsHD's viewers. They loved its HD image quality, its ease of use and its integration with the other vital aspects of our lives represented on a smart-phone system. Whether they are experienced filmmakers or average smart-phone users, the iPhone 4S gives them many of the capabilities that previously only experienced filmmakers could access. Even experienced filmmakers are experimenting with the iPhone 4's filmmaking capabilities: award-winning filmmaker Park Chan-wook shot a 30-minute film, called "Night Fishing," using up to 10 iPhone 4's filming simultaneously from different angles. It is for this seamless and excellent craftsmanship that the Awards Committee honors the many men and women at Apple who have designed and produced this amazing piece of equipment, which makes each one of us a budding filmmaker.
Best Technological Innovation to Assist in Short Film Editing-Awardee: Adobe After Effects
Adobe "After Effects" has been selected from among its peers for its ability to create sophisticated motion graphics and cinematic visual effects. Since the early nineties, "After Effects" has redefined visual effects, making it accessible to indie filmmakers, changing the landscape of low budget filmmaking, while at the same time being a go-to solution for blockbusters, being used on the likes of films such as Van Helsing, Iron Man, Pirates of the Caribbean and Resident Evil. The evolution of the software has been nothing short of remarkable, growing from a basic compositing program to a fully integrated visual effects solution.
The Awards Committee commends the men and women at Adobe for their commitment to bringing the widest range of capability in an excellent and highly usable environment.
Best Filmmaking App of 2011--Awardee: Movie Slate by Pure Blend Software
This app is a digital version of the time-honored clapperboard helpful for cataloging motion sequences during the filming of a production. It has been chosen for its convenience and design which increases productivity in production and post production at an affordable price for short film makers
THE INTERNATIONAL AWARD: