Sesame Street Wins Emmy For Use Of New Media To Reach Viewers
Press Release from Sesame Workshop
(New York, NY, September 3, 2009) SESAME STREET, which celebrates 40 years this November, was honored with an Emmy Award for New Approaches -- Daytime Entertainment recognizing the use of new media (associated websites, webcasts, and interactivity). The National Academy of Television Arts & Sciences (NATAS) announced the winner at the 36th Annual Daytime Entertainment Emmy Awards on Sunday, August 30th. Entries, judged online in their native format, were from over-the-air, cable, satellite and internet broadcasters. SESAME STREET also won in three other categories: Best Directing in Children’s Television; Outstanding Performer in a Children’s Series (Kevin Clash as Elmo); and Best Costume Design. In addition, SESAME STREET was presented with a Lifetime Achievement Award.
“SESAME STREET debuted on PBS in 1969,” said Terry Fitzpatrick, Executive Vice President, Distribution, Sesame Workshop. “Forty years later, we continue to innovate in emerging media -- garnering an honor for new media, a fact that ensures our future will be as bright and distinguished as our legacy.”
Sesame Workshop’s website www.sesamestreet.org is a major organizational initiative for the nonprofit. Completely free of charge, users can expect to find cool new 3D interactive games and videos, including celebrity appearances, to accompany the series’ new season debuting November 10th on PBS. Other highlights are its live action residents — Muppets greet kids upon arrival at the home page and guide them throughout their visit to the site. A first for any children’s website, the live action component helps to guide users by indicating what tabs are live and where kids can point and click whether it’s for games, videos, playlists, Muppets or “My Street,” a feature that allows parents and children to personalize their experience by saving their favorite videos and games for frequent access.
Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark SESAME STREET. The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including THE ELECTRIC COMPANY and PINKY DINKY DOO. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.
(New York, NY, September 3, 2009) SESAME STREET, which celebrates 40 years this November, was honored with an Emmy Award for New Approaches -- Daytime Entertainment recognizing the use of new media (associated websites, webcasts, and interactivity). The National Academy of Television Arts & Sciences (NATAS) announced the winner at the 36th Annual Daytime Entertainment Emmy Awards on Sunday, August 30th. Entries, judged online in their native format, were from over-the-air, cable, satellite and internet broadcasters. SESAME STREET also won in three other categories: Best Directing in Children’s Television; Outstanding Performer in a Children’s Series (Kevin Clash as Elmo); and Best Costume Design. In addition, SESAME STREET was presented with a Lifetime Achievement Award.
“SESAME STREET debuted on PBS in 1969,” said Terry Fitzpatrick, Executive Vice President, Distribution, Sesame Workshop. “Forty years later, we continue to innovate in emerging media -- garnering an honor for new media, a fact that ensures our future will be as bright and distinguished as our legacy.”
Sesame Workshop’s website www.sesamestreet.org is a major organizational initiative for the nonprofit. Completely free of charge, users can expect to find cool new 3D interactive games and videos, including celebrity appearances, to accompany the series’ new season debuting November 10th on PBS. Other highlights are its live action residents — Muppets greet kids upon arrival at the home page and guide them throughout their visit to the site. A first for any children’s website, the live action component helps to guide users by indicating what tabs are live and where kids can point and click whether it’s for games, videos, playlists, Muppets or “My Street,” a feature that allows parents and children to personalize their experience by saving their favorite videos and games for frequent access.
Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark SESAME STREET. The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including THE ELECTRIC COMPANY and PINKY DINKY DOO. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.
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