Held on Nov. 1, 2004, the British Television Advertising Craft Awards, in association with AFM Lighting, hand out its honors at The Royal Lancaster Hotel in London. The awards were dominated by Sony PlayStation MOUNTAIN commercial, which was shortlisted for 10 out of 20 categories. Produced by Gorgeous Enterprises for TBWA/London, the spot landed six awards, including one awarded in recognition of The Mill's post-production.

The Mill was the only post house to be nominated for video post-production for Dft CRASH, BMW INK and PlayStation MOUNTAIN. The Mill's telecine artist, Fergus McCall, was also shortlisted for his grade on Lynx GETTING DRESSED.

Other animation and visual effects winners include:

Best Animation
ABBA TO ZAPPA, Smith & Foulkes at Nexus Prods. for The Observer Music Monthly

Best Computer Animation
ROBINSON'S BOOGIE, Scott Pleydell-Pierce at Aardman Animations

Best Live-Action Special Effects
WRECKING BALL, Mark Ward at Asylum and Kamil Jafar at Flash for Right Guard
Crash, Ringan Ledwidge for Department for Transport Drink Drive