MJZ & TBWAChiatDay Top Winners at AICP Show
Frank Budgen of Anonymous Content via Gorgeous Enterprises, Tommy Means of Mekanism, and Baker Smith of harvest each received three honors.
Among advertisers, Adidas and Nike scored highest with six honors apiece; General Motors Hummer had four honors; and Sprint/Nextel and Xbox 360 each had three honors. Apparel commercials (Adidas and Nike) were the most honored product category with 12 honors, followed by public service spots, which earned nine honors.
Established in 1992, the AICP Show was known as The Art & Technique of the American Television Commercial until this year when it was re-titled The Art & Technique of the American Commercial to reflect the broadening of the Show to include commercials that appear online and in other digital media, such as cell phones and iPods. Three spots were honored in the new category, Advertising Excellence/Non-Traditional: two for Sega, Swim Meet and Class, produced by Mekanism, and one featuring the Brawny (paper towels) Man, Thinking About You, from Omaha Pictures. The Show becomes part of the permanent collection of the Department of Film and Media at MoMA, which has been AICPs partner since the Shows inception.
Selections of the honored commercials were made by 200 judges across the country, including a blue-ribbon curatorial panel composed of distinguished members of the industry from production companies, advertising agencies, and editorial shops, among others.
From New York, the Show goes on tour across the U.S. and abroad. Screenings scheduled include June 13, at the Museo Nacional Centro de Arte Reina Sofía, in Madrid; July 26, at the Los Angeles County Museum of Art (LACMA); Oct. 11, at the San Francisco Museum of Modern Art; Oct. 25, at the Dallas Museum of Art; Oct. 27, at the Miami Performing Arts Center; and Nov. 16, at the Chicago History Museum. Dates for showings in Honolulu, Minneapolis, Richmond, Winston-Salem and other overseas venues are to be announced.
Founded in 1972, the AICP (www.aicp.com) represents companies that specialize in producing commercials for advertisers and agencies. The association, with national offices in New York and Los Angeles and regional chapters across the nation, serves as the voice for this $5.5 billion industry, representing the creators of over 80% of all nationally televised commercials.