On Monday, July 10, 2000, AtomFilms announced the finalists for their recently launched event, Flash.Beat. Organized by AtomFilms and Swatch, Flash.Beat is a competition in which Flash artists created a commercial advertising Swatch’s new Internet time system. Atom received over 1,000 submissions from over 30 countries. The ten finalists in both the short form and long form categories can be seen at AtomFilms Finalists Page. Visiting Net surfers can vote for their favorite entry. On July 31, 2000 the winner will be announced. The audience vote and a judging panel, featuring Internet pioneer Joe Shields, actor Peter Fonda, AtomFilms founder and CEO Mika Salmi and Swatch president Nick Hayek Jr., will determine the winning submission. "Atom's community-powered innovations represent the core of our business and encompass our desire to unite consumers and filmmakers in the entertainment process," said Matt Hulett, chief marketing and on-line officer at AtomFilms. "By taking the community's interests and creativity into consideration, Atom has developed a successful interactive entertainment experience that is exceeding expectations."