Not to be outdone, the entertainment industry's biggest names also continued to use the power of the web to encourage people do good. Wieden + Kennedy won three awards for Nike's "Back for the Future" campaign, which featured Michael J. Fox, Christopher Lloyd, Bill Hader and Kevin Durant and benefitted The Michael J. Fox Foundation. Funny or Die picked up a Webby for its "Drunk History Christmas with Ryan Gosling, Jim Carrey and Eva Mendes." In the Best Drama Online Film & Video category "The Confession," which featured Kiefer Sutherland, won both a Webby and People's Voice Award. Old Spice's "Mano a Mano en El Baño" won three People's Voice Awards for Isaiah Mustafa and Fabio. And 72andSunny's campaign for "K-Swiss, MFCEO Kenny Powers" earned Danny McBride two People's Voice Awards. "Simon Pegg and Nick Frost's Star Wars" was honored with two People's Voice Awards for CollegeHumor. Last, and certainly not least, Will Ferrell won his third Webby Award for impersonating President George W. Bush in Funny or Die's "President Bush Reacts to Osama Bin Laden's Death".

This year's Agency of the Year honors, highlighting the agency that wins the most overall Webby Awards (including People's Voice awards) went to BBH which won nine Webby Awards for four of their entries.

"This year's winners represent an amazing cross-section of the new and continuing trends we've seen across the Internet this year," said David-Michel Davies, Executive Director of the Webby Awards. "We want to thank all of the IADAS members -- people like Richard Branson, Biz Stone, and Arianna Huffington, among many others -- for once again picking a truly inspiring list of Webby winners. We also want to thank the online voters for making their voices heard in the form of this year's Webby People's Voice winners."

Flipboard built on its success from last year, this time winning two awards for its new iPhone application. The Onion, which won five awards in total, beat out perennial Best Humor Website winners Funny or Die and College Humor for top honors. And Showtime and HBO both took home awards for their second screen technologies -- Showtime for its Showtime Social app for iPad, and HBO for its HBO Connect website -- which allow viewers to interact with the shows they're watching on TV. Pandora, which swept the music category last year, took home two People's Voice Awards this year but it was the IADAS that voted Pitchfork as Best Music Website.

Other Highlights of The 16th Annual Webby Awards winners include:

The Museum of Me: Best Use of Social Media Interactive Advertising

The Sound of Football: Best Augmented Reality Interactive Advertising

Mashable: Best Blog - Business Website