Yoav Segal, one of the U.K.'s brightest new directors and his producer, former Head of TV at Grey Advertising, Amanda Lowit, have joined th1ng.
Segal is best known for his most recent short film THE BATTLE OF CABLE STREET, an award-winning mixed media narrative about the British fight against fascism seen through the eyes of a young Jewish boy. In the film he uses cinematic live action, rotoscoping and frame-by-frame painted animation to transport the characters into the boy's sketchbook.
Segal brings strong credentials in motion graphics, design, editing, art direction and music to th1ng, as well as experience in many areas of film production. He has previously edited, storyboarded, art directed and directed projects for many leading blue chip clients and NGOs in Europe and Africa.
His work is characterized by a great sense of sensitivity when dealing with difficult human subjects. Inspired particularly by his grandfather, Segal frequently draws on questions of race and prejudice. In his latest non-commercial project, a historical follow up film to the THE BATTLE OF CABLE STREET, Segal is directing a story about a group of international volunteers fighting Franco in Spain.
Yoav has teamed up at th1ng with the former Head of TV at Grey Advertising, Amanda Lowit. Lowit is a well-known producer in the industry having worked on many blue chip accounts including: British Airways, Dulux, Mars, Lee Jeans, Cadbury, the award winning Allied Dunbar "There may be trouble ahead" campaign and, most recently, the award-winning WKD campaign.