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Avatar Reality Collaborates With e frontier

Avatar Reality, a development entity dedicated to the advancement of online community building, today announced collaboration with e frontier to utilize their Shade 10 and Shade Home Design software to bring a variety of architecture home designs into BLUE MARS, a new massively multiplayer virtual world (MMVW) launching at the end of 2008.

Set in Terraformed Mars, BLUE MARS players will live out their celestial fantasies through personalized avatars.

Using Shade 10 and Shade Home Design, players will easily create realistic home models and have access to a vast library of highly detailed 3D objects such as furniture, musical instruments, cars and buildings.

Blue Mars occupants will have the opportunity to virtually design and inhabit their homes with these objects before actually purchasing the property.