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Avatar: The Last Airbender Hits All-Time Series High

Nickelodeon's AVATAR: THE LAST AIRBENDER ended its third season with a "b-Aang," scoring the series' highest ratings ever, and earning the number-one spot on broadcast and basic cable television for the week with kids and tweens. The two-hour season-three finale, "Sozin's Comet" (July 19, 8 p.m. ET/PT), wrapped up a week of new, half-hour AVATAR episodes (Mon-Tues., Thurs.-Fri., 8 p.m. ET/PT), including a one-hour TV movie mid-week, "Avatar: Boiling Rock" (Wed. July 16, 8 p.m. ET/PT).

Ratings highlights for Nick's AVATAR week include:

-- The season-three finale, "Avatar: Sozin's Comet," was the number-one telecast on broadcast and basic cable television for the week of 7/14/08-7/22/08, averaging 5.6 million total viewers, up +195% over last year's like time period.

-- "Sozin's Comet" earned the highest AVATAR ratings ever with kids 6-11 and tweens, and triple-digit increases in all kid and tween demos. It averaged an 8.9/1.9 million K6-11 (up +123% over last year's same time period), and a 9.2/2.0 million T9-14 (up +229%).

-- All of the week's new AVATAR episodes, including the Saturday finale, reached 19.0 million total viewers combined.

-- The Wed., July 16, episode, "Avatar: Boiling Rock" (8 p.m. ET/PT), drew 4.0 million total viewers and averaged a 6.9/1.4 million K6-11 (up +86% over last year), and a 7.1/1.5 million viewers T9-14 (up +122%).

-- On average, the week-long AVATAR premieres earned a 7.6/1.7 million T9-14 (up +130% over the same week in 2007); a 7.3/1.5 million K6-11 (up +83%); and 4.6 million total viewers.

-- The new AVATAR online Game of the Week on, RISE OF THE PHOENIX KING, generated almost 815,000 game plays (7/17-7/20/08) and in just three days, became the number-two online game for the week.

-- During the week of premiere episodes, AVATAR became the number-one message board on

In "Sozin's Comet," Aang faces an epic battle against the Firelord, coming to terms with his destiny. Launched in February 2005, the epic story of AVATAR: THE LAST AIRBENDER follows the journey of Aang, a boy torn between fulfilling his fate as the long-awaited Avatar and just wanting to be a regular kid.

The animated series has inspired the 2010 live-action epic adventure, M. Night Shyamalan's THE LAST AIRBENDER, from Paramount Pictures and Nickelodeon Movies. AVATAR television series creators, Michael DiMartino and Bryan Konietzko, will serve as exec producers.