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Atomic Betty Finds U.S. Home on The Hub

Skywriter Media and Entertainment Group and The Hub have finalized a licensing agreement for all three seasons of the international kids animation hit, Atomic Betty.

Press Release from Skywriter Media

TORONTO (7 September 2010) – Skywriter Media and Entertainment Group and The Hub have finalized a licensing agreement for all three seasons of the international kids animation hit, Atomic Betty. The Hub, a new television network for kids and their families, premieres October 10 (10-10-10) to 60 million U.S. cable televison and satellite households.

Seventy-eight half hour episodes will debut on the U.S. network this fall. The Atomic Betty Christmas Special, as well as interactive and online digital content has also been acquired. The announcement was made today by Kevin Gillis, CEO of Skywriter and Margaret Loesch, President & CEO of The Hub. The Hub is a joint venture between Discovery Communications and Hasbro, Inc.

Atomic Betty follows the adventures of a young girl, whose double life as “Galactic Guardian and Defender of the Cosmos” takes her on a whirlwind journey through space. The life of a Galactic Guardian isn’t easy but Atomic Betty can do it! Try going out on a date while saving the planet with your loud-mouthed alien sidekick, a know-it-all robot and a talking fish. Now that’s a mood killer!

Atomic Betty was created by Atomic Cartoons, and produced by A Betty Productions (BC) Inc., A Betty Productions Inc. and Teleimages Kids. Atomic Betty has been sold to 180 countries worldwide.

“Atomic Betty has had tremendous global success in both worldwide ratings and industry recognition and we are truly thrilled to announce its new prestigious U.S. home,” said Gillis. “We are confident that the series and its iconic hero will develop a strong and loyal kid audience in the states and look forward to a long and successful relationship with The Hub.”

“The Hub will be an exciting new destination for kids and their families, featuring great storytelling and compelling characters in a wide range of programming including Hub Original Series and U.S. Television Premieres,” said Loesch.  “Atomic Betty is inventive, fun, well-produced and a welcome addition to our lineup.”

Atomic Betty has been nominated 11 times for various awards, including a Gemini win for Best Ensemble Performance in an Animated Series, and a BAFTA Nomination for Best International Children’s Production. About Skywriter Media and Entertainment GroupHeadquartered in Toronto, Skywriter Media and Entertainment Group is a fully-integrated producer and distributor of original programming and content for all forms of traditional and digital media worldwide.   Skywriter was launched in August 2009 by distinguished entertainment industry executives Kevin Gillis (Chief Executive Officer), Michael McLaughlin (President) and Michael Iscove (Chief Operating Officer/Chief Financial Officer) as a company committed to the creation, development, financing, acquisition and distribution of quality children’s and family entertainment for the global marketplace.  In addition, Skywriter focuses on the production, distribution, and marketing of advertiser-supported content for all emerging media in association with leading advertising agencies, technology and digital media companies.  Conceived as a destination partner for the entertainment community, Skywriter is a one stop source for producers of programming and broadcasters alike, that nurtures the creative process and delivers the highest quality product to the global marketplace.

About The HubThe Hub, a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc. (NYSE: HAS), will entertain, enlighten, empower and educate children and their families.  The cable and satellite television network will feature original programming as well as content from Discovery’s library of award-winning children’s educational programming; from Hasbro’s rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide.  The Hub lineup will include animated and live-action series, specials and game shows, and the network will extend its content through a robust and engaging online presence. The Hub will launch October 10, 2010 (10-10-10) reaching approximately 60 million U.S. households on what is currently Discovery Kids channel. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC.  All rights reserved.

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