Atom.com, a digital comedy network and Comedy Central's anchor brand for original digital content, has launched an online distribution partnership with entertainment studio and new media platform My Damn Channel.
A selection of My Damn Channel original productions will begin appearing today in a new channel on Atom.com, MyDamnChannel.Atom.com. First to launch will be a selection of episodes from David Wain's WAINY DAYS, a 2008 Webby Award winner for Best Comedy Series.
Coming soon are additional series including the viral phenomenon YOU SUCK AT PHOTOSHOP, (created by Big Fat Brain, a three-time Webby winner) and the evil, comic soap opera HORRIBLE PEOPLE (created by A.D. Miles).
In addition, an Atom branded destination will debut today on MyDamnChannel.com, MyDamnChannel.com/Atom. The site will feature Atom originals like the hit gaming spoof THE LEGEND OF NEIL (created by Sandeep Parikh), animation gore-fest STICKMAN EXODUS (created by Waverly Films) and TINY HANDS (created by Jon Glaser).
"When we started last year with a nickel and two views, we never dreamed the most popular cheerleader in school would want to date us," said Rob Barnett, Founder/CEO of My Damn Channel. "If we play our cards right, I'm sure we'll both score. The combined distribution power of our brand with Atom.com creates solid cross-promotion and new revenue opportunities."
"We've chosen a collection of our favorite My Damn Channel videos to program on Atom.com," said Scott Roesch, General Manager of Atom.com. "This partnership not only gives both brands access to highly relevant new audiences, it gives the Atom staff a chance to justify all the time they've wasted on MyDamnChannel.com over the past year."
