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Atlantyca Ent. Makes Key Exec Appointments

Italian-based production company Atlantyca Ent. has appointed Claudia Mazzucco ceo and Caterina Vacchi as senior manager/exec producer of the company.

Mazzucco will oversee all of the company's initiatives and reports to chairman Pietro Marietti, who established Atlantyca Ent. in September 2006 to create new business opportunities for the company's library of entertainment book properties.

Mazzucco will focus on growth in the areas of business development, new content, animation development and production, licensing and merchandising, publishing foreign rights, new acquisitions and is in charge of managing the company's various publishing properties and rights.

Vacchi will head the company's animation department, overseeing all of Atlantyca's development and production projects. Her initial project is the series development and production of the award-winning international GERONIMO STILTON book series. The company recently announced the GERONIMO STILTON animated co-production deal between Atlantyca, Canada's 9 Story Ent. and France's Mooscoop Prods. Vacchi will report to Mazzuco.

"This is a natural transition to have Claudia and Caterina in these valued positions at Atlantyca," said Marietti. "Our previous time together at Edizioni Piemme (previously owned by Marietti) with Claudia as the general manager and Caterina as head of Geronimo Stilton department, was a key factor in establishing Atlantyca Ent. as the much needed production company for the Geronimo Stilton brand, as well as creating a production development company for our other renowned book properties. Their enormous experience and expertise will help us to quickly accomplish our ambitious objectives for the company."

Both execs serve on the board of directors with Marietti for the company.

Milan-based Atlantyca Ent. (www.atlantyca.it) was established as a result of the worldwide publishing success of celebrated kids book series, GERONIMO STILTON, and the entrepreneurial astuteness of creator Marietti, who, along with Elisabetta Dami, produced one of today's most successful junior publishing sensations. Atlantyca was appointed as the licensor of the GERONIMO STILTON book series and is responsible for seeking new business opportunities for the books and all of its character spin-off franchises. The company seeks co-production partners to produce content for TV, movies and multi-platform for a variety of their other renowned book properties, including ULYSSES MOORE and TEA SISTERS. The company aims to ensure the continued success of all of its currently owned properties and will develop new properties annually as part of its production and distribution growth plans.

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