The Asylum VFX team, Anonymous' Andrew Douglas, Grey New York, 10 photographers, 300 football players, and 70,000 photos all aid in creating a picture perfect world for Canon U.S.A's digital camera line.
The creative process was inspired by flipbook animation. The spot created a unique methodology in both live-action and post that used a hardware/software pipeline combination of Canon, Adobe Lightroom, Avid, Final Cut, and Inferno.
This combination of software/hardware packages allowed Asylum to accomplish the comprehensive organization of more than 70,000 photos; also allowing a faster final conform of individual photos in the Inferno as the edit was refined. And with Inferno, they executed the individual photo compositions, color, decay time of underlying photos, and overall look that was set forth in the edit.
The resolution of the images provided Canon with a much larger canvas than conventional filmmaking; allowing the final picture to take on an unique and vibrant trail of motion photography using still images in a new way.
Client: CanonSpot Title: JOURNEYAir Date: May 2008
Agency: Grey, NYSVP/CDs: Ari Halper, Stephen KraussArt Director: Doug FallionEVP/Dir of Content Dev: Nick ChildsVP/EP: James McPhersonAP: Madhuri Sharma
Post/Effects: AsylumVFX Supervisor: Paul O' SheaOn Set Visual Effects Supervisor: Marc VariscoExecutive Producer: Michael PardeeProducer: Mark KurtzBidding Producer: Mike HanleyAssociate Producer: Ryan MeredithInferno Artist: Miles Essmiller3-D Tracking: Eddie OffermanMatte Painting: Tim ClarkTexturing: Alexi SteinhauerRotoscoping: Junko Schugardt, Chris Cortese, Merlin Carroll
Prod Company: Anonymous ContentDirector: Andrew DouglasDP: Flor CollinsEP: Andy TrainesEP/Head of Commercials: Dave MorrisonHead of Production: Sue Ellen ClairProducer: Aris McGarryProduction Supervisor: Maggie Lopez
Editorial: Mad RiverEditor: Michael ElliotEP: Laura Relovsky
Telecine: Company 3Colorist: Stefan Sonnenfeld
Shoot Location: Various L.A. locations
Music: Sacred NoiseComposer: Michael MontesMusic Producer: Jared Schlemovitz