In an animated spot for Hershey's Kisses, Piotr Karwas and the VFX team at Asylum have crafted a tie-in with the soon to be released 20th Century Fox feature NIGHT AT THE MUSEUM: BATTLE OF THE SMITHSONIAN, via Arnold NY.
It all starts on an assembly line where the world's most famous chocolate treat, Hershey's Kisses, are being made. As they move along the conveyor belt and are swathed in their shiny foil, they are promptly delivered to destinations all across the word, including the information desk at the Smithsonian Institute. In the tie-in with NIGHT AT THE MUSEUM: BATTLE OF THE SMITHSONIAN, a prehistoric dinosaur springs to life upon seeing the tasty chocolate treats and dives into a bowl of Kisses, flinging them across the museum to share with the other relics.
The spot features animated dinosaur bones, a replica of the Smithsonian and an imaginative take on the Hershey's Kisses factory.
The Credits:Client: The Hershey CompanySpots Title: Kisses/Night at the MuseumAir Date: May 2009
Agency: Arnold NYCCCO: John StaffenCopywriter: Meghan WilliamsArt Director: Nate GuillardSenior Producer: Jennifer Picarelli
Post/Effects: AsylumAnimation Director: Piotr KarwasVisual Effects Supervisor/ Lead Compositor: Paul O'SheaExecutive Producer: Michael PardeeProducer: Mark Allen KurtzBidding Producer: Michael HanleyCoordinator: Jennie BurnettCG Supervisor/Lighter: Bret St. ClairLead Modeler: Greg StuhlModeler(s): Josh Robinson, Toshihiro SakamakiImage Modeler: Eddie OffermannAnimator (s): Craig Van Dyke, Steward Burris, Samir LyonsRigger (s): Omar McClendon, Adam SidewellLead Matte Painter: James LeeMatte Pinter: Eric Carter
Music: Human
Asylum is a visual effects and design company, handling high-profile features, commercials, music videos, and emerging media content for web and mobile platforms. Asylum created the visual effects for such films as the upcoming TERMINATOR SALVATION, THE CURIOUS CASE OF BENJAMIN BUTTON, PIRATES OF THE CARIBBEAN LL & LLL, MASTER AND COMMANDER: THE FAR SIDE OF THE WORLD (Academy Award and BAFTA nominated), MOULIN ROUGE, MINORITY REPORT, PHANTOM OF THE OPERA, APOCALYPTO, DEJA VU, MAN ON FIRE, DOMINO and BLACK HAWK DOWN.
Rick DeMott
Animation World Network
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