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ASSIMILATE and Adobe Commit to Creating REDCODE RAW Workflow

Data acquisition from the RED-ONE 4K Digital Cinema Camera will now have a complete and streamlined workflow from on-set to finishing with high-performance, highly efficient, and cost-effective software tools. ASSIMILATE will create a 4K RED digital workflow for on-set to finishing, integrating its real-time SCRATCH Digital Process Solution and the Adobe Creative Suite 3 Production Premium software.

With Adobe Creative Suite 3 Production Premium products now supporting the 4K REDCODE RAW native format, and combined with ASSIMILATE's SCRATCH post tools in a 4K data workflow, filmmakers, cinematographers, imagery artists, and TV and commercial producers can maximize their creativity and productivity with results on par with 35mm film quality, while saving time and money. With an integrated SCRATCH-Adobe Creative Suite 4K Data Workflow, users will be able to take advantage of Adobe's editorial, effects, and image processing tools and the real-time, resolution-independent SCRATCH software for review, assemble, conform, color grading, playback, finishing and output to any format.

Jeff Edson, CEO at ASSIMILATE, said, "An integrated 4K data workflow of Adobe's industry leading professional video production tools and ASSIMILATE's DI tools gives users a leg up on more easily and quickly producing high quality imagery projects for their clients. Working with Adobe to define this new 4K media pipeline, which never existed before, is just the tip of the iceberg of what we can do together for the creative markets."

Simon Hayhurst, Adobe senior director of product management for Digital Video Products, said, "ASSIMILATE has delivered a leading DI software for color correcting and finishing RED projects, and with our combined product offerings and robust support for the RED camera formats, we can enable an immediate infusion of creativity and productivity into how films and other imagery projects are produced."