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ARTVPS to Open U.S. Branch

ARTVPS, a leading developer of 3D rendering solutions, has expanded its operations in the U.S.

ARTVPS will initially employ a business development manager and a 3D specialist, who will start the operation from a new base in Los Angeles, but plans are already in place to extend operations to New York City and Chicago to address the scale of market and geography involved. ARTVPS is also looking to integrate into the U.S. Channel, forging new partnerships with resellers focused on selling both hardware and software rendering solutions.

Mark Burton, recently appointed as sales and marketing director, will manage the initiative, which follows the launch of two new products. RenderServer incorporates leading-edge technology from ARTVPS and mental images and provides users with an extremely fast and robust platform for high-resolution rendering with mental ray. RayBox is a compact and powerful solution built around ARTVPS' dedicated ray tracing technology. The introduction of RayBox means that, for the first time, photorealistic rendering is readily accessible to visual artists and designers looking to get more from 3D image creation.

Headquartered in Cambridge, England, the company has built an established reputation for delivering solutions that meet the demands of real world image production in the automotive, architecture, product design and entertainment industries. With ARTVPS' rendering technology also improving traditional working methods in photography and commercial advertising, the company is now gearing up to expand its operations and exploit increasing market opportunities.

Brian Tyler, co at ARTVPS, said: "America is a key market for us. ARTVPS already has a profile among the design fraternity, but the potential for expansion into this and other sectors is enormous. This is particularly true of the U.S. automotive market, which is a primary target for us. In order to fully exploit the opportunities available, we need to have people on the ground who can demonstrate the benefits of ARTVPS solutions. We have a firm commitment to grow business on the other side of the Atlantic, and expect our U.S. based team to grow considerably over the next couple of years".

ARTVPS ( leads the way in the development of photorealistic rendering solutions that generate truly realistic images. Specializing in the development of 3D rendering technology, the company developed the first and only processor designed exclusively to accelerate ray tracing of 3D data. By providing customers with the highest image quality and the fastest rendering speeds available, ARTVPS offers businesses real competitive advantage. As such it is already the first choice for visualizing 3D data in the automotive, architecture, product design and entertainment industries. Clients include: BSA Design, Chapman Taylor Architects, Paul Steelman Design, Skidmore Owings Merrill (SOM), Taylor Woodrow and Virtual Artworks for architectural visualization; The 3DO Co., Codemasters, and IBM Interactive for interactive entertainment; Aardman Animation, Naxos Images and Movida Production for film, video and broadcast production; Bombardier Aerospace, Burrows, Getty Images, Plysu/Nampak, Procter & Gamble and Theseus Projects for design visualization.