"They're artists at CRASH+SUES, and we always love working with them," said Tracy Tabery-Weller, mono producer. "Carrie is a smart editor who dives in and can digest parts into a cohesive story. She helped us take a heady technological experiment and tell it so simply that even my grandmother could understand it."  

“I love getting the opportunity to dig into heavy sound design, and this was a project that was begging for it,” said Shanahan.  “The SoundAffects website had a timeline spanning days of audio data from which to draw; I layered that with ambient city sounds collected in the doc footage. I wanted the experience of viewing the video’s content to echo the experience of being on a city street, at times cluttered and cacophonous, then cresting into stillness and calm.” 

SUE, CRASH+SUES’ senior colorist utilized the Digital Vision Nucoda Film Master’s features to create an urban color pallet and a consistent feel for footage from multiple sources.

“We weren't trying to create a "look" on this project - just something natural while also reflecting what was happening with the audio and sound effects,” said SUE. “I was able to help out some of the darker scenes by opening them up and applying noise reduction.”

“This project was a welcome opportunity to collaborate with the pioneering creatives over at mono,” added Shanahan.  “It's the type of work that I love - extending beyond just a spot to a cutting-edge experiential ‘happening.  In a sense, the experiment itself was like an edit session - writ large - an invitation to the public to take a moment for reflection on how what they’re seeing relates to what they’re hearing,” adds Carrie Shanahan. “The relationship between moving pictures and sound, which is what drew me into editing in the first place.”

mono creative co-chair Travis Olson noted, "CRASH+SUES was great at combining a really diverse set of assets including audio, digital and film into a great story. It was a complex project with lots of components and C+S helped craft a simple story about Parsons that they can now use to help define who they are and how they approach design's role in this world."

Parsons, a pioneer in art and design education, initially approached mono after seeing the internationally acclaimed ‘Real Good Experiment,’ which its team conceived and orchestrated for the furniture designer and manufacturer, Blu Dot. Both projects showcase the agency’s signature talent for translating complex concepts into straightforward yet unconventional messages.

SoundAffects was conceived by mono and engineered by Tellart in collaboration with Parsons and The New School's communications and external affairs team.

About CRASH+SUES
CRASH+SUES is a seamlessly integrated creative editorial, animation, FX, motion design, color correction, finishing and multi-media company. Its collaborative team of talent is dedicated to providing advertising agencies, brands and filmmakers with fresh, innovate and cost-effective creative content. For additional information about CRASH+SUES, contact executive producer Sven Shelgren at 612.338.7947 or visit www.crashandsues.com.

About mono
mono is a creative branding agency that believes in the power of simplicity. Founded in 2004 by Michael Hart, Chris Lange and Jim Scott, today mono creates inventive, idea-centric communications that earned them Agency of the Year in 2010 from both Advertising Age and the 4A’s. mono works with some of the nation’s leading brands including Apple, MSNBC, Harvard Business School, Prairie Organic Vodka, Revel Stoke Whiskey, Blu Dot, Angie’s Kettle Corn, and Blue Cross and Blue Shield of Minnesota. Check out more of their work at www.mono-1.com.