Artistic Image Creates an Interactive 2D/3D Projection Mapping Show for The Chattanooga RiverRocks Festival
‘Pencil Sketch’ employed a fusion of a number of different techniques. AI VFX artist Daniel Wiggins created the pencil and eraser in 3D, and hand drew the pencil sketch, which he scanned it into the animation to maintain the authentic look of the original drawing. FX artist Andy Sapp created the 2D elements and composited the scene.
“Incorporating the museum’s architecture in the animations was challenging,” says Martin. “The façade is red brick with the moldings, columns and windows in white. We had to use lots of contrast on the dark brick to achieve the look we desired. We chose colors and finishes that were pleasing to the animations, and stood out in all their glory against the brick façade.”
“The columns were another issue since they actually stand 15 feet in front of the building,” she notes. “The animations for the columns were created and projected separately in order to create a seamless look. We also had to take care that the art didn’t exceed beyond the columns, or it would create discord with the animation projected on the façade itself.”
The ‘Pop-Up Book’ scene was a tribute to the Hunter Museum’s collections and showcased pieces of art while transforming the façade into a three-dimensional paper pop-up. By contrast, ‘Pinball Machine’ was pure fun, and featured a fast-moving game of animated pinballs tearing across the exterior of the mansion and up and down the columns.
AI’s animators and VFX artists used a mix of technology for the project, which included Adobe Photoshop and After Effects, Autodesk Maya and Maxon CINEMA 4D software to craft the video.
“Merging the concepts for the 10 vignettes was no simple feat,” Martin adds. “Transforming the written ideas into awe-inspiring art that excited not only the audience but also Full Spectrum and our team, was a great achievement.”
“Projection mapping is a complex process and this project was very much a team effort, ” notes Dye. “Full Spectrum always brings a level of technical expertise and creativity to each project that inspires our artists. Steve Carroll, Paul Creasy and Chad Kuney worked closely with us throughout the design and production of the animation, and gave us creative feedback along the way. It a great creative partnerships and the joint effort produced another projection that we’re all proud of.”
The Hunter Museum projection mapping was sponsored by BlueCross and BlueShield of Tennessee.
Primary software: Autodesk Maya; Adobe After Effects, Adobe Photoshop, Maxon CINEMA 4D
About Artistic Image:
Artistic Image (Atlanta) is a world-class creative resource where a passionate collective of innovative A-list live-action directors, producers, designers, animators, CGI artists, illustrators, editors, compositors, modelers and finishers take each job from concept to fruition as a collaborative team. Dedicated to the advertising arena, this hybrid company takes a design-driven approach to crafting high-end TV commercials, virals and broadcast design in a nimble, open-architecture creative environment that provides seamless workflow and premiere client services. Artistic Image has established itself the go-to creative resource in the region, and built a reputation as a reliable full-service resource for fresh, innovate media content.
About Full Spectrum, LLC:
Full Spectrum is a full-service production company specializing in a wide array of globe-spanning professional services ranging from the creation, design and operation of high profile multi-imaging spectaculars to themed lighting design, audio / visual design and engineering, interactive multi-media displays and installations, and hands-on turnkey project and construction management.