With “Fireworks,” Arsenal FX continues its legacy of top-notch work with US Cellular and Publicis & Hal Riney, SF.
Press Release from Arsenal FX
With “Fireworks,” Arsenal FX continues its legacy of top-notch work with US Cellular and Publicis & Hal Riney, SF. For their latest collaboration, Owner/Artist Mark Leiss helps to deliver a wake up call for wireless. Camera follows a lit fuse as it winds its way across a sleepy, deteriorating rooftop representing the wireless world. The fuse ignites all manner of devices – toasters, TVs, a frying pan, and neon signs – culminating in a break-of-dawn explosion in the form of The Belief Project.
Mark’s contribution to “Fireworks” was not limited to post production and visual effects (which included online, roto, compositing, and “fuse enhancement”); he also played piano on the spot’s track, an atmospheric and haunting rendition of “Moonlight Sonata.”
Client: US CellularSpots Title(s): “Fireworks”First Air Date: October 2010
Agency/Location: Publicis & Hal Riney, SFArt Director: Rich NorthCopywriter: Adam KoppelAgency Producer: Debbie Chin
Production Company/Location: Goodoil Films,/AustraliaDirector: Michael SpicciaProducer: Juliet Bishop
Editorial Company/Location: Cosmo Street/LAEditor: Justin TrovatoEditorial EP: Jerry Sukys/Yvette Cobarrubias-Sears
Telecine Company/Location: Smoke & Mirrors, NYColorist: Ben Eagleton
Post/Effects Company/Location: ArsenalFXVFX Artist(s): Mark LeissEP(s): Ashley HydrickProducer: Pravina Sippy
Music Company/Location: “Moonlight Sonata” performed on piano by Mark Leiss
Sound Design Company/Location: Play/Santa Monica
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