ARRI and Tweak Software announce High-End VFX support for ALEXA and ARRIRAW

Tweak Software, makers of RV, the next generation image and sequence viewer for VFX and animation artists, and ARRI, makers of the ALEXA digital camera, today announced their collaboration to integrate high dynamic range, uncompromised color support for ALEXA into Tweak's tools for playback, dailies and transcoding.

Press Release from Tweak Software

(San Francisco, CA and Munich, 11 April 2011) - Tweak Software, makers of RV, the next generation image and sequence viewer for VFX and animation artists, and ARRI, makers of the ALEXA digital camera, today announced their collaboration to integrate high dynamic range, uncompromised color support for ALEXA into Tweak's tools for playback, dailies and transcoding. The ALEXA RV workflow will be shown at the National Association of Broadcasters Conference (NAB) at the Las Vegas Convention Center, April 11-14, at booth SL9707.

"ARRI welcomed Tweak to the Partner Program just a few short weeks ago," says Neil Fanthom, Head of Market Strategy for ARRI digital camera systems. "Since then, their development team has fast-tracked ALEXA Log C and ARRIRAW support into RV in time for an NAB 2011 preview, with a release planned soon after. With this announcement, ALEXA takes another important step towards greater adoption in high-end VFX applications, continuing to build on the elements of quality, reliability and open-architectural support that have created such widespread success for the camera to date."

Seth Rosenthal, co-founder of Tweak Software, comments, "The ALEXA's astonishing dynamic range and wide color gamut make it a great source for VFX plates and elements. RV's floating point, high dynamic range image pipeline, linear-light workflow and uncompromised color handling are a natural match for ALEXA imagery in a high-end VFX pipeline."

Leading VFX and CG animation studios around the world including Digital Domain, Aardman, ILM and many others use RV to playback and review digital media. RV's professional, high-performance toolset is built on an open, extensible architecture, allowing users to adapt the software to their own pipelines and styles of working.

About ARRILocated in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the world's largest manufacturer and distributor of motion picture camera, digital intermediate and lighting equipment. In 2001, ARRI was converted into a public limited company; it is involved in all aspects of the film industry: engineering; design; manufacturing; production; visual effects; postproduction; equipment rental; complete turnkey lighting solutions and both film and sound laboratory services. Manufactured products and technologies include professional digital acquisition with the ALEXA and ARRIFLEX D-21 cameras; film camera systems for 16 mm, 35 mm and 65 mm; location and studio lighting fixtures; digital imaging solutions such as the ARRISCAN, ARRILASER and various archive tools. These products and services are offered through a global network of subsidiary companies, agents and representatives.

For locations and more information visit http://www.arri.com

About Tweak SoftwareTweak Software was founded in 2007 to develop tools that address real-world production needs of VFX and animation professionals. The Tweak partners Jim Hourihan, Seth Rosenthal and Alan Trombla spent many years at Industrial Light and Magic where they developed tools and techniques still in use at that facility today. Jim Hourihan is the recipient of two Sci-Tech Academy Awards and is best known for developing Dynamation, the first commercial particle system that was subsequently incorporated into Autodesk's Maya software.

For more information, visit http://www.tweaksoftware.com.