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Aronofsky Launches Commercial Production House Chromista

Academy Award-nominated director Darren Aronofsky launches commercial production house Chromista with partners Ted Robbins and Sandy Haddad.

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Academy Award-nominated director Darren Aronofsky has partnered with a pair of spot industry veterans, executive producers Ted Robbins and Sandy Haddad, to open commercial production house Chromista. The company has already embarked on projects with Ogilvy and DDB.

Aronofsky earned a Best Director Oscar nomination and was a DGA Award nominee on the strength of Black Swan, for which he won the top-directing honour at the Independent Spirit Awards.  His other critically acclaimed films include The Wrestler, The Fountain, Requiem For A Dream, and Pi, as well as notable commercials for The Meth Project, Yves St. Laurent and Revlon.

Rounding out the Chromista directorial roster are Kasra Farahani, Daniel Portrait of Kamp Grizzly, Xavier Mairesse (shortlisted for the AICP Show this year), and Walter May. Aronofsky's longtime features producer Scott Franklin will serve as an executive producer.

The new company's moniker is inspired by Aronofsky's love for science, and a play on the name of his feature production company Protozoa. Explained Haddad, "When it came time to name our company, Chromista made sense as it's in the same supergroup as a Protozoa. So I guess you could call us one big Super Group."

With offices in Los Angeles and New York, Chromista is also represented by ENID London in the UK and Amsterdam, meaning its directorial talent is globally available for traditional advertising and longer-form projects. Beyond doing high-level advertising, Chromista will serve as a launching pad for up-and-coming directorial talent in the feature world.

Set up in 2010 by Fiona Gillam and Tania Diniz, ENID London is a natural choice of agent for Chromista, with a multidisciplinary team drawn from a variety of creative backgrounds, including advertising agency producer Lou Mumford. Their collective experience uniquely qualifies them to foster strong and dynamic relationships between production company and advertising agency. 

Chromista is the latest signing for ENID London, who currently also represent Black Label, Cherry, Good Egg, PRETTYBIRD and Skin Flicks.

Source: Chromista

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