Ant Farm produces the reveal trailer starring Kevin Spacey for the world premiere of Activision’s ‘Call of Duty: Advanced Warfare.’
Entertainment marketing and advertising agency Ant Farm has produced the Reveal Trailer for the world premiere of Activision’s Call of Duty: Advanced Warfare.”
In this new trailer, Kevin Spacey delivers a powerful speech on the shortcomings of democracy in the free world. Call of Duty: Advanced Warfare envisions battlegrounds of the future, where both technology and tactics have evolved to usher in a new era of combat.
Ant Farm collaborated closely with Activision and developer Sledgehammer Games to produce the reveal trailer, directing all game footage, which was captured on next gen console. “We looked to create a spot that was the perfect marriage of a tremendous actor performance combined with brilliantly directed gameplay," said Ant Farm VP/Creative Director Scott Carson. "The incredible graphic leap that Call of Duty: Advanced Warfare has taken delivers the emotional impact of Kevin Spacey's speech in a way never possible before. Our teams captured extraordinary moments of gameplay that would stand up to that kind of powerhouse performance.”
The trailer provides the global audience with breathtaking sequences featuring hover bikes, walking tanks, a weaponized mech suit, and super-human strength, speed and verticality of the exoskeleton suit.
Ant Farm has created, directed and edited many of the groundbreaking advertising gameplay spots for Activision’s Call of Duty franchise, including trailers, television spots and advertising packages, and one of the first ever digital 3D trailers for a videogame. In April, Ant Farm won a total of seven Game Marketing Awards, including the Gold Award for “Best Showing at a Trade Event: E3 Experience” (Activision/Blizzard Entertainment).
Source: Ant Farm
Jennifer Wolfe is Director of News & Content at Animation World Network.