Anne Globe takes over as DreamWorks Animation's new head of worldwide marketing and consumer products. Globe replaces Terry Press, the longtime and highly effective marketing head of the studio, who announced plans to step down from her role, but to continue to work with the studio as a consultant, as well as to take on other non-competitive projects in the industry.
Globe has been head of worldwide consumer products and promotion at DreamWorks Animation since 2005. In this role, she has spearheaded a significant increase in both the number and scope of DreamWorks promotional partnerships, as well as the scale of their support of DreamWorks Animation movies.
In the last 12 months alone, Globe has helped DreamWorks solidify new relationships with McDonald's, Activision, AOL and Kellogg's, in addition to building upon the studio's long-term significant, strategic partnerships with HP and AMD. She joined DreamWorks in 1996, when she assumed responsibility for promotion and merchandising campaigns for all DreamWorks SKG films.
"I'm delighted that we have an executive of Anne Globe's stature to lead our marketing efforts at an exciting time for our company," said Jeffrey Katzenberg, DreamWorks Animation ceo. "In the next two years, our movie releases will continue to build upon our great SHREK and MADAGASCAR franchises, as well introduce two new and unique films in BEE MOVIE and KUNG FU PANDA. I have every confidence that Anne's background and capacity to create innovative marketing campaigns will assure we put the very best marketing support behind everything we're doing."
Added Globe, "We're at an exciting moment in our studio's history. For the first time since we've become a public company, we're looking at really building on our franchises and fully leveraging all our partnerships to enhance the DreamWorks brand. It's a chance to maximize our unique position in the marketplace. I'm excited by the opportunity, particularly knowing the enormous talent that exists with our marketing partners at Paramount, as well as the depth and breadth of support I have here at DreamWorks."
DreamWorks Animation is principally devoted to developing and producing CG-animated feature films. The company has theatrically released a total of 13 animated feature films, including ANTZ, SHREK, SHREK 2, SHARK TALE, MADAGASCAR, WALLACE & GROMIT: THE CURSE OF THE WERE-RABBIT, OVER THE HEDGE and FLUSHED AWAY. SHREK THE THIRD opens in theaters May 18 and BEE MOVIE is scheduled to open Nov. 2.
Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.
