"I really love the experience portion of the site, where visitors can explore the city of Rapture at their own pace," said Gist, who was also the lead designer and responsible for many of the video transitions and the sound design. "They really get a feel for the actual game play while learning a bit more about the history of Rapture and the characters in it."

"ROKKAN has worked successfully with 2K Games for the past three years," Noe said. "We created the original site for the Xbox 360/Games for Windows version of BIOSHOCK. For the PlayStation 3 version, we both wanted a much more visual and experiential site. ROKKAN built in an abundance of in-game footage and 3D assets, giving a vivid sense of BIOSHOCK's incredible graphics and resolution. We had much more freedom to present the game this time, and we maximized it to give players a much richer experience. It really makes you want more."

The site not only introduces users to BIOSHOCK, it showcases some of the breadth of ROKKAN's capabilities: development, concepting, art direction, animation, 3D, and sound design.

Credits:

Client: 2K Games-BioShock
Agency: ROKKAN, New York

Creative Director: John Noe
Lead Designer: John Gist
Technical Lead: Russell Savage
Flash Development: Emma Assin, Phil Baudoin
3D Design/Animation: Matt Burniston
Producer: Jessica Altus
Account Manager: Charles Bae