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Animax Hosts Production Contest

Budding animators will stand a chance to see their story come alive on Animax! announced today, the Q & T Storyboard Competition organized by Animax Asia the first-ever 24-hour Japanese Animation Channel and the Media Development Authority of Singapore (MDA) will give animation talents a regional platform to showcase their work.

Contestants have till May 5, 2005 to impress judges with their visual storytelling skills. They have to design a storyboard involving two animation characters named Q & T (pronounced as Quu and Tee). A panel consisting of representatives from Animax Asia and the MDA will shortlist the entries, and the selected storyboards will be judged by a prominent animator from Japan. In June, the top Singapore entries will be showcased together with top entries from Philippines and Hong Kong, the two other markets that Animax has also extended the competition to.

The winner from each country will have his or her creative storyboard jointly-produced into animated vignettes (1-2 minute animation based on the storyboard) by Animax Asia and the MDA. The final production will be broadcast regionally on Animax Asia and will reach more than 20 million households in Asia including Japan. The winner will also win a pair of tickets to Tokyo, where they will have the chance to visit some animation museums.

According to Seto Lok Yin, director of industry development at the MDA, Storyboarding is a fundamental process in developing animation projects as it is where the story takes shape and words are taken from a script and translated into images. The MDA is pleased to partner Animax Asia in this competition. Storyboarding is an important skill-set that should be developed so build up a strong talent pool of animators in Singapore. Through this competition, we aim to heighten the profile of Singapore as an animation hub by providing a platform for talents to showcase their work regionally.

Betty Tsui, vp, Animax Programming & Production, SPE Networks Asia, said, Animax, being the only 24-hour animation channel in Asia, aims to interact closely and contribute positively in the markets where we are present. We are committed to exploring opportunities that will allow us to work with the local authorities, animation studios and production houses in promoting animation talents. This competition is the first of such initiatives, and we will definitely be looking into opportunities to further our cause, and to support the MDAs vision of making Singapore an animation hub.

Details of the Q & T storyboarding competition can be found on www.animax-asia.com and www.animax-hk.com.

Animax Asia is the first and only 24-hour Japanese animation channel outside Japan featuring programs from top animation studios and producers in Japan. Animax Asia will be broadcast region-wide from Singapore via three dedicated, highly customized services for Taiwan, Hong Kong and Southeast Asia. Animax Asia is a Sony Pictures Ent. company. More information can be found at www.animax-asia.com, www.animax-taiwan.com or www.animax-hk.com.

The Media Development Authority of Singapore (MDA) aims to develop Singapore into a global media city. Its Media 21 strategy seeks to create a vibrant environment for the industry and public via five key thrusts: establish Singapore as a media exchange; export 'Made-by-Singapore' content; internationalize local media companies; nurture local media talents and develop digital media.

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Rick DeMott
Animation World Network
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