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Animax Ent. Wins New Broadband Emmy Award

Animax Ent. won a Sports Emmy Award for OFF-MIKES, the weekly original animated series they produce for ESPN.com. Animax Ent. and ESPN.com won for Outstanding Achievement in Content for Non-Traditional Delivery Platforms, a category that the National Academy of Television Arts & Sciences debuted this year. This is Animaxs first Emmy Award.

OFF-MIKES is a weekly animated series based on the ESPN Radio show MIKE & MIKE IN THE MORNING featuring Mike Golic and Mike Greenberg. Episodes from the series are archived online espnradio.espn.go.com/espnradio/story?storyId=2061832. To create each episode Animax edits audio from the live radio program and then writes a script, which takes the story in unexpected and hilarious directions. Animax animates each episode using traditional 2D animation techniques and Macromedia Flash. The animated episodes debut on ESPN's broadband video portal called Motion and are then are ported for mobile and television use.

The National Academy of Television Arts & Sciences created the new Emmy Award category Outstanding Achievement in Content for Non-Traditional Delivery Platforms specifically to recognize the impact the Internet, cell phones, iPods, PDAs and other devices were having on the creation and distribution of original content.

This is huge. The entire team at Animax is very excited that we won an Emmy, said Tim Jones, head of production at Animax Ent. and the producer of OFF-MIKES.

I'm very happy all the hard work put into this project paid off with this award, said Mike Golic. Greeny [Mike Greenberg] and I understand the time consuming work it takes to put OFF-MIKES on the air we really do appreciate the hard work involved.

"To get this kind of validation for our work is truly amazing," said Animax Ent. gm Michael Bellavia. "We were very early to enter the market of producing animated broadband content, so it's especially rewarding that our first Emmy is in this first ever category. Big thanks to the Academy."

The 27th Annual Sports Emmy Awards were presented at a ceremony on May 1, 2006, at Frederick P. Rose Hall, Home of Jazz at Lincoln Center located in the Time Warner Center in New York City.

Founded in 2001, Animax Ent. is a producer of original animated content and interactive character-driven experiences for all screens. Animaxs clients include Disney, AOL, ESPN, HBO, WWE, Qantas, Cadbury Adams as well as educational and non-profits like Health LAMP and the Starlight Starbright Childrens Foundation. As a Macromedia Alliance Partner, Animax has a particular expertise in using Flash to create character animation, games, websites and immersive interactive content. For more information, visit www.animaxent.com/.

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