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Animated Hanuman Gets Major Theatrical Release in India

Sahara Percept is set to make a major theatrical push for Silvertoons 2D animated feature, HANUMAN, reports ANIMATION 'XPRESS.

Sahara Motion Pictures coo Sandeep Bhargava said, "We are treating the 2D animated feature Hanuman as a mainstream release and will be giving it a full push on our part. We hope that the movie will be appreciated. For HANUMAN, we have a slew of marketing innovations and ground activities planned across the country. We also plan to develop and market merchandise around the movie.

Directed by VG Samant, based on the famed character from Indian culture, the story follows Hanumans antics as a child as he grows up, gaining superpowers and becoming a mighty warrior.

Sahara-Percept plans a promotional and marketing over the next two months leading up to the pictures release to match that of a big star-studded Bollywood feature.

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Rick DeMott
Animation World Network
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