Rovio Entertainment signs three-year deal confirming involvement in the iconic event through 2017.
Rovio Entertainment has confirmed that an Angry Birds balloon will soar high above the streets of New York City as part of this year’s Macy’s Thanksgiving Day Parade.
A yet-to-be revealed character from the first ever Angry Birds movie, set for worldwide release on 20th May 2016, will make its debut at this iconic, internationally recognized event which takes place on 26th November 2015. Over 3.5 million spectators line the streets of Manhattan for the Parade and a further 57 million viewers tune into the live telecast.
“We’re delighted to confirm our participation in the Macy’s Thanksgiving Day Parade,” said Gaetano Mastropasqua, President of Americas, Rovio Entertainment. “The partnership kick-starts the promotional campaign for the highly anticipated Angry Birds movie and underpins our long-term commitment to Angry Birds, a world leading entertainment franchise with gaming at its heart.”
Source: Rovio Entertainment
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
