Anchor Bay Entertainment partners with My Gym to celebrate the launch of the latest Chuggington DVD, Chug Patrol: Ready to Rescue, available August 20.
Families will climb aboard for a “traintastic” new cross-promotion set to celebrate the August 20th release of Chug Patrol: Ready to Rescue, the newest Chuggington DVD from Anchor Bay Entertainment, and the 30th Anniversary of My Gym, the leading fitness center destination for children with hundreds of locations across the U.S. The far-reaching collaboration will help spread the word about the latest DVD installment of the hit TV series in nearly 160 My Gym locations. The promotion starts this month and runs through September 19, 2013. A colorful and contemporary CGI-animated TV show from Ludorum that reinforces early social readiness skills, Chuggington airs weekdays on Disney Channel and daily on Disney Junior. The series is currently in its third season.
To help support the release of Anchor Bay’s Chug Patrol: Ready to Rescue, participating My Gym locations will feature colorful Chuggington window clings prominently displayed in each facility as well as counter cards with coupons for a discount on purchase of “Chug Patrol: Ready to Rescue” or any other Chuggington DVD. Young gym-goers also will receive Chuggington sticker sheets after each class. In addition, the Chuggington theme song will be integrated into gym classes and a video clip will be played on a loop on My Gym TVs.
The partnership will be featured on the Partners page of the My Gym website as well as on My Gym’s social media pages. My Gym e-newsletters flagging the collaboration with vibrant color art from the new release also will be distributed to 400,000 subscribers. In celebration of its 30th anniversary, My Gym is hosted a nationwide contest in search of America’s “fittest family,” with Chuggington DVDs included among the prizes. The contest recently ended.
Anchor Bay will highlight My Gym with full-panel inserts in the packaging of all Chug Patrol: Ready to Rescue DVDs. The company also will provide exposure for My Gym on the Chuggington social media pages.
Chuggington has become a global sensation since its debut in September 2008 in the U.K. The show has been licensed to more than 175 territories worldwide and has established ratings records in several key international markets, including the U.K., Germany, France and Australia. The series made its stateside debut in January 2010.
Source: Anchor Bay Entertainment
Jennifer Wolfe is Director of News & Content at Animation World Network.