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Alvin & The Chipmunks And Rocky & Bullwinkle Go Mobile

InfoSpace Inc. has signed deals with Classic Media and Bagdasarian Prods. to bring some of the worlds most famous classic movie and TV stars to mobile, including Alvin & the Chipmunks, Rocky & Bullwinkle and a host of others.

Classic Media is licensing content to InfoSpace for personalization products for mobile phones from their iconic characters including Rocky & Bullwinkle, Underdog, Lassie, The Lone Ranger, Dick Tracy, Richie Rich, Mr. Magoo, Casper the Friendly Ghost, Felix the Cat, Peter Cottontail, Hot Stuff, The Little Drummer Boy and Santa Claus is Comin to Town.

The alliance with Bagdasarian Prods. allows InfoSpace to capture the squeaky voices and faces of Alvin, Simon and Theodore in the form of audio tones and original graphics for mobile phones.

Through the new licensing agreements, InfoSpace may develop ringtones, ringback tones and wallpaper based on the iconic graphic images and voices of these franchises.

Consumers tend to respond to what they are most comfortable with and the iconic characters we are bringing to mobile through our deals with Classic Media and Bagdasarian represent brands that will resonate with both adults and kids, said Stephen Davis, president, mobile and online media for InfoSpace. The memorable characters, distinct attitudes and classic story-telling that permeates these titles are timeless and will significantly expand the demographics of mobile users.

Andrew Perlman, vp of digital media at Classic Media added, Our classic brands have a global and broad demographic appeal. InfoSpace understands the value of these popular characters, making them the perfect partner to develop fun and engaging mobile content applications that consumers will enjoy.

The Chipmunks have entertained three generations of fans with their unique voices, multi-million selling albums and hit TV series and Specials. We are excited that our partnership with InfoSpace allows us to share The Chipmunks in a totally new and unique way. said Ross Bagdasarian from Bagdasarian Prods.

A leading mobile media and technology company, InfoSpace Inc. develops and distributes content, products and services via a mobile marketplace. Founded in 1996, InfoSpace leverages its online and mobile assets to potentially reach more than 90% of mobile subscribers in North America through partnerships with operators such as Cingular Wireless, Sprint Nextel, T-Mobile, Verizon Wireless, and Virgin Mobile and through its direct to consumer channel Moviso (Moviso.com). The companys mobile portal services are also available to more than 60% of the U.S. market. Online, the company showcases its leading metasearch technology though websites such as Dogpile (Dogpile.com) and its comprehensive directory listings in such properties as Switchboard (Switchboard.com). For more information, visit www.infospaceinc.com.

Classic Media (www.classicmedia.tv) owns and manages some of the worlds most recognizable family properties across all media including feature film, television, home video, and consumer products. The companys extensive library features a diverse collection of popular animated and live-action characters such as: Casper the Friendly Ghost, Mr. Magoo, Richie Rich, Peter Cottontail, Rudolph the Red-Nosed Reindeer, The Lone Ranger, Lassie, Underdog, Little Lulu, pat the bunny and Lamb Chop.

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Rick DeMott
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