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Alphanim Reorganizes Commercial Ops

Alphanim has announced the organization of its commercial operations in Paris. The new organization sees the company's television and home-video distribution department join forces with its marketing and licensing activities, with all rights now managed within an integrated marketing & distribution team based in Paris.

Cedric Petitpas takes on the role of Director, International Sales, adding TV and Home Entertainment sales for the U.S., U.K., Spain, Germany and Latin America to his responsibilities as Vice-President, Marketing & Licensing. Celine Carenco, becomes Director, International Sales, adding Canada, Ireland and Italy to her current territories. Marie Landowski joins the company from DIC Ent.'s European office as Marketing Manager reporting to Petitpas.

Christian Davin, Alphanim's Managing Director, said, "This move has been designed to strengthen Alphanim's IP portfolio and build global and integrated brand, sales and marketing strategies. I wish our new marketing and commercial team a very successful start and achievements of high results with Alphanim's ever-growing catalogue."

Founded in February 1997 by Christian Davin, Alphanim (Gaumont Group) produces and distributes audiovisual and cinema programs. Its catalogue nears 800 half-hours of animation programs. Catalogue highlights are GALACTIK FOOTBALL (52x26), ROBOTBOY (104x13), ZOMBIE HOTEL (26x26), COOKING? CHILD’S PLAY! (39x8) and SANTAPPRENTICE (52x13).

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Rick DeMott
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