Alliance Gaming Corp. plans to officially change the name of the Company to Bally Technologies Inc. to more appropriately reflect the company's focus on technology and innovation and to further build on the powerful Bally brand.
Upon approval of shareholders, the name change would be officially announced at the annual meeting of shareholders on March 6, 2006. Bally Technologies, Inc. is expected to start trading on the New York Stock Exchange under the ticker symbol BYI as early as March 7, 2006.
"Our company made the decision several years ago to focus our energy and investments on being a leader in supplying technology to the gaming industry," said Richard Haddrill, ceo of Alliance Gaming. "The proposed name change to Bally Technologies Inc. is a reflection of the progress we have made toward that goal and an extension of our long-term strategic plan.
"The signature Bally script logo is known worldwide and our forthcoming 75th anniversary in 2007 is a reminder to us and our stakeholders of the long-standing value of the Bally name in the gaming industry. Given our enhanced commitment to research and development, the Bally Technologies, Inc. name also more accurately reflects our corporate identity as a true technology provider," Haddrill continued.
Las Vegas-based Bally Gaming and Systems, a business unit of Alliance Gaming Corp. designs, manufactures, operates and distributes advanced gaming devices and systems worldwide. Additional information on the company can be found at www.alliancegaming.com, www.ballygaming.com or www.ballysystems.com. The company also owns and operates Rainbow Casino in Vicksburg, Mississippi.